Certificate in Digital Marketing

The Certificate in Digital Marketing Course is a very demanding program that is designed in a way that equips an individual with the knowledge and skills which are very necessary to excel in every business or job in this dynamic world of online marketing. Therefore this is very necessary for online businesses. In today’s world, the use of digital media is very high and is increasing day by day, that is why this age is called the digital age. Nowadays, Businesses heavily rely on Digital platforms to reach their target audience and drive growth. The duration for a Digital marketing certificate generally lies between 2-6 months. In such a short period, this course contains a well-rounded curriculum that covers all necessary aspects of digital marketing like Search Engine Optimization (SEO), Social Media Marketing (SMM), etc.

This program is beneficial for one who wishes to be an aspiring marketer, entrepreneur, or professional looking to expand their skills. This certification course will not only help in getting a comprehensive understanding of digital marketing but also enhance your employability prospects in this highly competitive job market. It is a fast-track course that lays a solid foundation in digital m, marketing strategies, and tactics that would help you leverage the power of the internet. Therefore you should go for this course as it would help you a lot in understanding marketing.

Certificate in Digital Marketing Subjects

You should always have a clear understanding of the syllabus of a course that you are planning to pursue. Therefore we have provided you with a detailed syllabus to help you understand the curriculum of Digital Marketing. The key areas where it focuses a lot are:-

• Introduction to digital marketing
• Fundamentals of Marketing
• Metrics and Channels
• Customer Centricity
• Web Page Designing
• Blog Creation
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Search Engine Marketing or SEM in Digital Marketing
• Programmatic and Display Advertising
• Web Analytics 
• E-Commerce Management
• Email Marketing
• Ad Search Campaign
• Content Strategy and Marketing
• Affiliate Marketing

Projection of Growth of the Marketing Industry

The growth of the digital marketing industry was estimated to be close to 33% in 2022. Close to 45% of total ad investments go to Digital ad campaigns. In the year 2022, It is estimated that an approx amount of INR 1,07,987 crore is invested in ad campaigns in 2022, which is 22% more than the previous year 2021. By this figure, you can see that the digital marketing industry is rapidly growing year on year and is expected to grow more in upcoming years with the growth of technology. If we look at global figures then this industry is expected to grow from $350 Billion in 2020 to $786.2 Billion by 2026, which is approx 9% annual growth rate. The total ad spend globally would show an increase 0f 11% of which 66% will be invested in the digital medium.

Most Demanding areas for specialization in Digital Marketing

Below are some of the areas where there is a huge potential for wealth creation. 

Influencers Marketing

• Video Marketing
• Social Media Marketing
• SEO Trends and Relevance
• Email Marketing
• Websites Trends

Certificate in Digital Marketing Average Fees Structure and Salary

The fees for the certificate for the digital marketing program can range between INR 10,000 to INR 50,00,000 or more. This can highly vary depending on various factors like the duration of the program, the curriculum of the program, etc. This course can be provided in an online mode or an offline mode and their fees depend accordingly. If we compare online and offline courses we can see that online courses charge lesser fees as compared to offline courses. The salary after completion of this certificate can vary due to different factors like location, job role, experience, industry, etc. However average approx salary for some of the job roles in digital marketing in India are:-

• Digital Marketing Executive – INR 2,00,000 To INR 4,00,000 per year.
• Social Media Manager – INR 3,00,000 To INR 6,00,000 per year.
• SEO Specialist – INR 2,50,000 To INR 5,00,000 per year.
• PPC Specialist – INR 3,00,000 To INR 6,00,000 per year.
• Digital Marketing Manager – INR 5,00,000 To INR 12,00,000 per year.

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